Our big directory of ethical living brands and resources might not be enough for you!
Sometimes, we like to explore new stuff on our own with a quick Google search. Here’s how!
Step 1 – Figure out your cause
Which causes are most important to you?
If you had to choose one cause over another, would you be able to make that compromise with your purchases?
The reason why you need to figure this out before you start searching for ethical brands is because some of your favorite brands might not be able to align with ALL of your ethical values…
Even though ethical and sustainable lifestyle products are on the rise, you most likely will still have to make compromises for some of your purchases.
Step 2 – Search Google with this keyword formula
When you search Google for ethical brands and products, the goal is to use a combination of keywords.
There are many keyword combinations so it is DEFINITELY possible to find what you are looking for!
To make it even easier, I’ve come up with a fail-proof search formula.
The fail-proof Google keyword formula is: [ ethical keyword ] + [ what you want ] + [ location ]
Example: fair trade + cotton women’s shorts + online
Here are some different keywords that you can use in each category of what you could want…
- eco friendly
- fair trade
- [ a cause you care about – cruelty free, zero waste, fair working conditions ]
- [ ethical certification name – bluesign, Climate Beneficial, Fair Trade International ] (here’s a big list of ethical labels & certifications)
- [ type of clothing – women’s jeans, men’s polos, maternity, plus size ]
- [ type of food – meat, snacks, pasta ]
- [ name of diet – dairy free, low carb, keto, diabetic ]
- hair care
- nail care
- [ product type – moisturizer, night cream, mascara ]
- home goods
- [ room type – bath, kitchen, office ]
- [ your city or zip code ]
Step 3 – Find the “About Page”
Now we want to start measuring just how ethical the brand is!
You can find the “About Page” either at the top or at the very bottom of the website.
Here’s an example of finding the About Page at the top of the website:
Here’s an example of finding the About Page at the bottom of the website.
Step 4 – Look for explicit details
Once you find the “About Page”, you want to start looking for details on the company’s ethical practices.
Note: “we care about the environment” does NOT count!
Here’s the thing…you want to look for transparency and the brand’s knowledge about their own supply chain
Some companies might have vague descriptions on their About Page, but then have links to much more detailed information about their supply chain and their ethical practices. Like this:
Step 5 – Look for ethical certifications
Looking for ethical certifications is a great way to verify a brand’s ethical claims. Many labels and certifications require lots of time, money, and verification processes that can really help brands stick out from others.
You can find a list of ethical labels & certifications from trustworthy directories like:
Note: Some brands without certifications are still ethical. You can reach out to some of your favorite brands and ask about their ethical practices to make sure.
Step 6 – Trust your intuition
You know better than anyone else if a brand’s ethics and branding aligns with your values.
Here are some tips to help you decide which brands to trust:
- Take note of any red flags (eg. if they sound too vague, etc.)
- Balance out what you are willing to compromise for. Many of your favorite brands might not be able to align with ALL of your ethical values. What are you willing to compromise for that?
Step 7 – Check out ethical shopping directories
If you’re still overwhelmed or still not sure which brands to trust, you can always start filtering out your options with trustworthy shopping directories.
Luckily, there are many ethical brand directories out there already! You can filter by causes that you believe in.
Here is a list of some frequently updated ethical shopping directories:
- Human of Impact Ethical Brand Directory
- EFW Eco Fashion Guide
- Ethical Fashion Forum’s database on ethical fashion brands
- PETA’s Cruelty-Free Company Search
- The Good Guide
- Ethical Consumer
- Good On You app
PRO TIP: Many ethical labels & certifications have directories of their verified brands – like PETA’s Cruelty-Free Company Search. So, if you have a few favorite ethical labels, I suggest going onto their official website to find their brand directory. Here’s our Big List of Ethical Labels & Certifications.
PIN IT: Save for later!
If you found this post useful, you might want to save THIS PIN below to your Ethical Shopping board on Pinterest to check the post later when new updates are announced.
SOURCES: My Green Closet